eSports viewers are predominantly male and comparatively young in comparison to video gamers. They belong to rather high income groups in relation to video gamers and the overall population.
eSports viewers tend to be from larger cities and more frequently full-time employed than video gamers. eSports viewers have more often a background in business/economics and STEM than both video gamers and the population.
eSports viewers tend to use free and paid subscription services relatively frequently. They watch professional sports and attend live events relatively often in comparison to both video gamers and the wider population.
Battle Royale, FPS, Racing and Sports belong to the eSports genres that have the highest reach among eSports viewers and video gamers in Germany and Europe. The genre Action & Adventure shows the highest reach among video gamers.
While 84% of Germans are aware of video games, 40% are commercially engaged. The monthly video gaming-related spending amounts to 25€ per person on average.
92% of Germans are familiar with the term “eSports”, 46% are aware of the definition. An eSports viewer spends monthly about 17€ on eSports-related items on average, mainly on attending events and for merchandise
Deloitte eSport study 2022 Germany
.pdf
Download PDF • 1.17MB
Deloitte eSport study 2022 Europe
.pdf
Download PDF • 1.45MB
Source: Deloitte