We will see the blending of the real and digital worlds accelerate, with growing markets for data capture and analytics, esports, non-fungible tokens (NFTs), and immersive technologies.
College athletics will see some of its biggest changes ever, with student-athletes exercising more self-determination.
Blockchain-enabled innovations have a chance to open entirely new markets and options for fans beyond simple collectibles.
Sports betting has entered the mainstream, and companies will continue their relentless pursuit of new customers.
The role and duty of sports in society will continue to receive increased attention, with a focus on sustainability and mental health.
Deloitte 2022 sports industry outlook
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Source: Deloitte