The Warriors were #1 across all platforms in terms of engagement, showing that when they post, their loyal fanbase is eager to interact. Much of their success can be attributed to the team’s on-court performance in another Championship season.
NBA is back on CCTV
Kuaishou as social media channel is gaining importance
Surge of short video format through Kuaishou & Douyin
Digital innovations in the form of digital collectibles and virtual experiences
Mailman NBA Red Card 2022
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Source: Mailman