Revenue Diversification Sports organizations rely on media rights, gate receipts, sponsorship, and concessions. We believe this is changing with the emergence of Fluid Fans. Revenue diversification means that sports properties have the opportunity to go beyond these traditional business models to drive fandom.
Organizational Agility Organizational agility is about the diversity of a team’s front office structure. The teams who are most innovative are able to invest in talent, leverage data, learn from adjacent industries, global economies, and launch new ventures.
Technology Focus Fluid Fans are open to change, empowered to choose, and continuously evolving. Teams that understand how to use technology to enable specific fan behaviors are better suited to win and keep the attention of the Fluid Fan. Our data measures the strength of association between teams and technologies we know matter.
SIL The Top 25 Most Innovative Teams
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Source: Sports Innovation Lab